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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design: ... Design Decisions, and Teach Through Design | 
 enlarge | Authors: Jill Butler, Kritina Holden, Will Lidwell
Publisher: Rockport Publishers Inc.
Category: Book
List Price: £27.50
Buy New: £20.99
You Save: £6.51 (24%)
Media: Hardcover
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 2.3
Dimensions (in): 10.1 x 8.7 x 0.9
ISBN: 1592530079
Dewey Decimal Number: 745.403
UPC: 080665300790
EAN: 9781592530076
ASIN: 1592530079
Publication Date: March 2, 2007
Shipping: Eligible for Super Saver Shipping
Availability: Usually dispatched within 24 hours
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| Customer Reviews: Read 6 more reviews...
 Three strikes in one attempt.. June 6, 2008
0 out of 13 found this review helpful
If the authors knew anything /at all/ about usability, increasing appeal or design decisions, they would've come up with a significantly shorter title.
I would never consider buying this book.
 Design with reason May 22, 2007
6 out of 7 found this review helpful
A fantastic book that serves as an introducer to governing theories and principles in all aspects of design, from Gesalt to Fitt's Law laid out in a way that means the information is immediately accessible within seconds without the need to read a tome of text. If you want to add more reason to your work and feel like your skills are without depth of knowledge, this book will help you justify those decisions where 'you just did it because it looks right (but cant explain why, to yourself or your peers)' and help you understand why other solutions you come up with don't receive the same praise.
Simple and direct March 7, 2007
7 out of 9 found this review helpful
Altough the aesthetics of this book are on the "cold" side and in may ways not in keeping with the information, I think that this is a super book. Any designer should read this book and consider the information, too many books are more interested in the "look" rather than the content. It makes you look more deeply into why some things work and why other don't. Simple to read and understand. I do know what another read said by it being like a school book, but look past that and you will have learned, which is the whole point of a book like this, is it not!
Fantastic Book December 13, 2006
3 out of 6 found this review helpful
This book is fantastic for all people who are either studying some kind of design subject at University (like myself) or even if you are already a designer.
The books simple layout, easy to understand text and references to popular culture and popular products/companies (such as Google, Yamaha and Lionhead Studios).
This book also presents design ideas that you would not have otherwise thought of. Such as the 80/20 rule and Ockham's Razor.
Overall, I give this book 5/5.
All the concepts you'll ever refer to September 27, 2006
9 out of 10 found this review helpful
This is a compendium of concepts, ideas, movements, buzzwords, that cover an enormous range - from Occam's Razor to the 80/20 rule - but which all contribute to design thinking. Depending on where you're coming from you'll find some of the content very familiar and obvious, but other parts will have you saying "Ah, so that's where that comes from" while others will be concepts you've never come across before. The joy of it is that everyone will find different principles familar, interesting, new, relevant, etc.
The book is beautifully produced, easy to refer back to and a pleasure to read.
It would be fun to see a linked web site that solicited ideas for inclusion in a second volume. My personal vote would go to Pattern Languages, inexplicably missing from the original. This is my only point of argument with this lovely book.
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